Build the campaign

  1. Define who should receive it (permission).
  2. Write subject and body; personalize where Gmail/Xero allow.
  3. Send a seed via inbox tester if you use it.
  4. Run Manual Sender or G-Api. For Xero invoices, Invoice Automation is the campaign vehicle.

How to automate email campaigns

Repeat the same profile and list process; G-Api for scripted Gmail API. Not a full autoresponder. Email automation software.

Scheduling: send when you run the app. There is no Brahmastra-hosted send-later cloud. Email campaign software in the ESP sense lives in Mailchimp; ours lives on the PC.

More from the blog