What is email deliverability?
Deliverability is whether mail is accepted and placed in the inbox rather than spam. It depends on domain reputation, list quality, content, volume, and the provider (Gmail, Microsoft, Xero’s mailers).
How to improve email deliverability
- Send to opted-in or expected business contacts only.
- Align From with a domain you control; respect Gmail sending limits.
- Increase volume gradually. Stop on bounce spikes.
- Use inbox tester to spot obvious placement issues.
Longer guide: how to improve email deliverability. Brahmastra does not include a built-in email verification product; clean lists before you run a mass email sender.
Brahmastra Mailer